A predictable pipeline
of new special-situation deals.
This document lays out an operational plan to build a steady pipeline of special-situation mandates through cold email outreach to the finance leaders of mid-market companies under stress, worldwide — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Lantana Capital is a London-based special-situations advisory and private investment office, operating from Berkeley Square in Mayfair with team members in Athens and the United States, and regulated by the FCA through Amerro Asset Management LLP. The partners are seasoned credit and capital-markets professionals from Goldman Sachs, Schroders, Société Générale, Investec, Morgan Grenfell, Deutsche Bank and Nasdaq. Lantana works mid-market special situations — the segment the bulge-bracket banks leave underserved — as a principal that co-invests its own capital alongside family-office, corporate and fund partners, not merely an adviser. The firm is sector and geography agnostic, with genuine depth in emerging and frontier markets.
7
seasoned partners
across London, Athens and the US, each with bulge-bracket pedigree
30+
years per partner in IB
Goldman Sachs, Schroders, Société Générale, Investec, Morgan Grenfell
FCA
regulated
through Amerro Asset Management LLP — institutional-grade counterparty comfort
Lantana is a principal, not a broker. The partners put their own capital and a network of capital partners behind the deals they originate, and they roll up their sleeves to work the situation rather than billing hours and walking away. Decades inside Goldman Sachs, Schroders, Société Générale and Investec mean a CFO gets an interlocutor who already speaks covenants, receivables, work-outs and asset-backed structures. And because Lantana is agnostic on sector and geography, with real frontier-market reach, it can move on a situation in Lagos, São Paulo or Athens as readily as in London.
What we will push on your behalf
Capital for the moment the banks step back. When a mid-market company has drawn down its lines, is watching receivables stretch past 180 days, or is about to sell good assets into a soft market, Lantana steps in with liquidity on the company’s timing — secured against the assets or receivables themselves. As principals, not brokers, the partners give a CFO a decision rather than a process, and can structure debt or equity depending on the situation. The cold email lands on a pain every distressed finance chief recognises: “the bank has stepped back, the clock is running, and the people who could actually help do not know we exist yet.”
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the global universe of mid-market companies outside technology — industrials, chemicals, energy, mining, shipping, aviation, agriculture, telecoms and healthcare — and filter it hard by special-situation signal: profit warnings, covenant breaches, restructurings, going-concern notes, refinancings, overdue receivables and asset sales. We then map each company to its senior finance decision-maker (CFO, Treasurer, CLO, COO or MD). A target qualifies whether the right answer is financing or equity, which widens the addressable base without inflating any assumption. The result is a deliberately conservative, quality-filtered working universe of roughly 25,000 companies worldwide where Lantana can either lend against an asset or back the business with capital.
~25,000
companies identified
mid-market firms worldwide (ex-tech) showing a special-situation signal, financing or equity fit
~12,500
contactable prospects
after applying the 50% ratio (senior finance decision-maker + business email findable and verified)
~206
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~41
potential new clients
over 12 months (B2B average closing rate: 20%) — for a special-situations practice the deliberately conservative floor is ~62 live conversations and ~12 mandates a year
How we build this database
We cross-reference financial filings and regulatory disclosures (RNS, SEC, court records), insolvency and restructuring trackers, distressed-debt and trade press, company registers worldwide and LinkedIn Sales Navigator to find companies that match your distress and capital-event criteria. Every contact is then verified and enriched by AI: persona role check, business email validation, last-12-month signal scrape per company. Impossible to do by hand across tens of thousands of companies — this is what makes targeting by signal possible at scale.
Why 50% are contactable
Senior finance decision-makers at mid-market companies are rarely listed in public databases with a direct business email, and distressed situations move fast. This 50% ratio is deliberately conservative — this segment typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so you get realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK base. We can tighten it (Tier 1 only, card issuers only, building societies only) or push the geography wider (UK + Ireland, then EMEA) once Phase 1 of the campaign has run.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects, picked across sectors and geographies to show the approach works beyond a single vertical. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the company fits Lantana’s offer — financing, equity, or both. The same method will then be applied to your full database of ~12,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recent piece of news, a deal, a restructuring, a covenant move or an executive change. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans chemicals, oil & gas, mining, shipping, aviation, telecoms, healthcare, agriculture and capital equipment, across the UK, Europe, the US and emerging markets — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Synthomer plc
Michael Willome·Chief Executive Officer
One of the world’s largest emulsion-polymer and specialty-chemicals suppliers (adhesives, coatings, dispersions). London-listed.
SIGNAL DETECTED
19 March 2026 trading and refinancing update: covenant net debt/EBITDA at 4.7–4.8x against a 5.25x limit; in active talks with lenders to amend covenants and extend the RCF and UK Export Finance facilities into H2 2027; a broadened divestment programme is underway.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Chemicals under feedstock and demand pressure is exactly the stress profile Lantana targets. Active lender negotiations plus a divestment programme open two doors at once: distress financing secured against the book, or sourcing a buyer or investor for the assets being sold. Willome owns the covenant, so a one-page financing proposal reaches the decision-maker directly.
02
Waldorf Production
Tom Hughes·Chief Financial Officer
Mid-market North Sea oil & gas producer (Kraken field, Greater Catcher Area).
SIGNAL DETECTED
Deep distress around ~US$94m of unpaid Energy Profits Levy plus heavy bond debt. A first restructuring plan was rejected in August 2025; a second was sanctioned on 5 May 2026 — the first-ever cramdown of HMRC — built around a US$205m sale of the group to Harbour Energy’s Chrysaor.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Oil & gas, a live restructuring and an asset sale secured against real reserves is core Lantana territory. CFO Tom Hughes came from the Oil & Gas group at Houlihan Lokey, so he speaks restructuring fluently, the kind of counterpart who engages with an asset-backed or bridge proposal on its merits.
03
Premier African Minerals
Tomas Apetauer·Chief Financial Officer
AIM-listed lithium and tantalum developer; flagship Zulu project in Zimbabwe producing spodumene concentrate.
SIGNAL DETECTED
December 2025 disclosure of explicit going-concern doubt: group liabilities of US$62.1m at 30 November 2025, including US$46.6m owed to its offtake partner plus ~US$15m of trade creditors and unpaid salaries.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Mining in a frontier market, and sub-Saharan Africa is exactly where Lantana has been most active. Acute liquidity and a ~US$46m offtake obligation to restructure, plus an equity need to fund the plant, is a financing-or-investor situation. With the founder-CEO gone, the CFO is the senior contact, ideal for a finance-led approach.
04
Healius Limited
Andrew Thomson·Chief Financial Officer
ASX-listed Australian diagnostics group, now a pure-play pathology provider after divesting its imaging arm.
SIGNAL DETECTED
Sold Lumus Imaging to Affinity Equity Partners at A$965m enterprise value, completed 1 May 2025; proceeds cut debt (an A$680m facility replaced by an A$300m one) and funded a special dividend. The retained pathology core is profitable but thin-margin (~1% operating margin versus ~9% for peers).
WHY THIS PROSPECT FOR LANTANA CAPITAL
A textbook equity situation: the non-core division is gone, and the profitable-but-thin-margin core now needs capital and operational firepower, almost exactly the healthcare carve-out where a good business wants a strategic investor rather than debt. This is where Lantana’s equity and co-investment side, not its financing side, is the fit.
05
Air Industries Group
Scott Glassman·Acting CEO & President
US aerospace & defense maker of flight-critical components and landing gear; MRO-adjacent.
SIGNAL DETECTED
FY2025 going-concern audit opinion; covenant default under the Webster Bank facility (fixed-charge coverage 0.93x versus a 1.10x minimum); revolver maturing 30 September 2026 with the bank signalling it will not renew; a ~US$380m merger with Tenax Aerospace agreed 17 February 2026 as the refinancing route.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Aircraft and a bank line that is closing is the exact situation Lantana is built for: companies that have used up their lines and need financing outside the main banking world, secured against real assets. The maturing, non-renewing Webster facility is a clean opening for a bridge while the Tenax process runs. Glassman moved from CFO to Acting CEO, so one person owns both the finance problem and the decision.
06
Cell C
El Kope·Chief Financial Officer
South Africa’s fourth mobile network operator, running a capex-light model after selling its towers.
SIGNAL DETECTED
Debt-to-equity recapitalisation by parent Blue Label (around R3.7bn of claims converted into equity), culminating in a JSE Main Board listing on 27 November 2025 at roughly R9bn.
WHY THIS PROSPECT FOR LANTANA CAPITAL
A telecoms operator in emerging-market Africa, just out of a major recapitalisation, where the live questions are capital structure and growth funding, which is where Lantana plays as both financier and co-investor. It mirrors the kind of EM telecom situation where the work is sourcing capital and investors for the operator.
07
Kora Saúde
Thiago Nogueira·Chief Financial Officer
One of Brazil’s largest private hospital groups (B3-listed), backed by H.I.G. Capital.
SIGNAL DETECTED
Filed an out-of-court restructuring (recuperação extrajudicial) to renegotiate ~R$1.3bn of holding-level debt (gross debt ~R$2.77bn), approved by the São Paulo court in May 2026; the strategy includes ~R$700m of asset and real-estate sales to stabilise the core.
WHY THIS PROSPECT FOR LANTANA CAPITAL
A healthcare group restructuring debt while shedding non-core assets to protect a profitable core, almost line-for-line the situation Lantana describes. It works both ways: financing and work-out on the debt side, and a strategic investor for the core on the equity side. Emerging-market Brazil fits the frontier mandate.
08
Limoneira Company
Gregory Hamm·CFO & Treasurer
California citrus and avocado grower-packer with real-estate and water assets (Nasdaq-listed).
SIGNAL DETECTED
Dividend paused on 23 March 2026 after a lender imposed a new debt-to-capitalisation covenant (≤0.45) in December 2025; selling its Chilean orchards (~US$15m) and 80% of Windfall Farms (~US$16m); half-year net loss widened to US$30.8m.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Agriculture with a working-capital squeeze and forced asset sales is exactly the receivables-and-financing conversation Lantana wants. Rather than selling good orchards into a soft market, monetising receivables or an asset-backed facility could take the pressure off, and a finance chief who just lost the dividend is highly motivated to talk.
09
United Maritime Corporation
Stavros Gyftakis·Chief Financial Officer
Greek dry-bulk shipowner (Capesize/Kamsarmax), Nasdaq-listed, part of the Seanergy group; based in Athens.
SIGNAL DETECTED
FY2025 net loss of ~US$6.2m (reported 12 March 2026); selling vessels (the Goodship at US$15.4m and the Cretansea at US$14.7m) to raise liquidity; long-term debt cut from US$97.7m to US$64.8m; the 20-F flags covenant-compliance risk and possible lender acceleration if charter rates or vessel values soften.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Shipping with vessels as collateral is precisely the bridge financing secured against the asset that Lantana offers. An asset-backed bridge would let United Maritime deleverage on its own timing rather than selling good tonnage into a weak market. Two bonuses: the company is in Athens, where Lantana has a desk, and CFO Gyftakis is ex-DVB shipping finance, so it is a peer-to-peer conversation.
10
Atlas GmbH (Atlas-Gruppe)
Lubomir Litchev·Chief Executive Officer
Founded 1919, German Mittelstand maker of mobile and tracked excavators and loading cranes (~€150m revenue).
SIGNAL DETECTED
Filed for insolvency in self-administration (Eigenverwaltung); the court at Delmenhorst ordered provisional self-administration by decree of 6 February 2026, with an international investor process now running.
WHY THIS PROSPECT FOR LANTANA CAPITAL
Capital equipment in the German Mittelstand, with a live investor search, is squarely the equity and strategic-investor angle Lantana keeps in play: acquisition or rescue capital for a 100-year-old industrial name. Litchev was brought in specifically to lead the restructuring, so he is the person deciding who comes in as an investor.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer, it is the first sentence. When a CFO or treasurer of a company under stress opens an email and reads a sentence that names their actual covenant headroom, a specific asset they are selling, or the bank line about to mature, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of companies, then weaves them into the opening line so every message reads as if a person spent two minutes on the recipient. No flattery, no horoscope copy, no generic openings, just a precise verifiable fact in the prospect’s own vocabulary, tied to what Lantana can do.
The principle: when a finance chief reads the email, they should think “this person looked into us”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in special-situations vocabulary — covenant headroom, RCF, receivables, asset-backed bridge, going concern, deleveraging.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
The public special-situation trigger
What we look forA recent, dated capital event the company has disclosed: a profit warning, covenant headroom or breach, restructuring plan, going-concern note, refinancing or recapitalisation.
Where we find itRegulatory filings (RNS, SEC 8-K / 10-Q / 20-F) · court documents · restructuring and distressed-debt press · financial and trade media
Findable on90% of prospects
Raw data
Synthomer, 19 March 2026 RNS: covenant net debt/EBITDA at 4.8x against a 5.25x limit, in active talks with lenders to amend covenants and extend the RCF into H2 2027.
AI personalisation →
“I read your March update on the 4.8x covenant headroom and the talks to extend the RCF into 2027, and wondered how the divestment programme fits alongside it.”
02
The monetisable asset, receivable or carve-out
What we look forA specific asset, division, receivable or claim being sold, written down or monetised, the thing we can finance against, buy, or place with an investor.
Where we find itM&A and asset-sale announcements · divestiture press · results statements · regulatory filings
Findable on75% of prospects
Raw data
Limoneira, March 2026: dividend paused, selling its Chilean orchards (~US$15m) and 80% of Windfall Farms (~US$16m) after a new debt-to-cap covenant.
AI personalisation →
“I saw you’re divesting the Chilean orchards and the Windfall Farms stake after the new debt-to-cap covenant came in, and it made me wonder whether monetising receivables could take some pressure off the asset sales.”
03
The banking-line or facility constraint
What we look forA facility maturity, a non-renewal, exhausted lines or lender-acceleration risk, the moment a company needs financing outside the main banking world.
Where we find itRefinancing announcements · facility terms and maturities in filings · restructuring updates · lender disclosures
Findable on65% of prospects
Raw data
Air Industries, 2026: the Webster Bank revolver matures 30 September 2026 and the bank has indicated it will not renew; the fixed-charge coverage ratio was breached at 0.93x; a Tenax merger is pending.
AI personalisation →
“With the Webster revolver maturing in September and not being renewed, I wondered whether you’re weighing options outside the traditional bank lines while the Tenax process runs.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Stavros Gyftakis, CFO of United Maritime, signed by Charles Davies of Lantana Capital.
FromCharles Davies · Lantana CapitalTos.gyftakis@unitedmaritime.grSubjectthe Goodship and the Cretansea
Hi Stavros,
I saw United Maritime is selling the Goodship and the Cretansea to bring long-term debt toward $65m, and that the 20-F flags covenant pressure if rates soften. Selling good tonnage into a weak market is rarely how an owner wants to deleverage, and with your DVB background you will know the asset-backed alternatives better than most.
I am a Managing Director at Lantana Capital, a London special-situations firm with a desk in Athens. We provide capital for exactly these moments: asset-backed bridges secured against the assets themselves, so you move on your own timing rather than the lenders'.
We are principals, not brokers, our own capital plus a network of partners, structured as financing or equity depending on the situation. No new lender process to run first, no covenants to renegotiate before anything can happen.
Would you be open to a short call in the next couple of weeks? Even if the timing is not now, I would value your read on where dry-bulk values are heading.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Lantana Capital has all three.
Our conviction is that we can install for you a steady flow of qualified special-situation opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.